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The latest from Tanzania

MDC Photos

I've just found this fantastic set of photos by tielmann on Flickr with images of Coca-Cola's 'Manual Distribution' from around the world.

Meanwhile, here's the latest note from Adrian Bristow, who's now working with Coca-Cola in Tanzania, where he's collecting local opinions and ideas. On the way, he's been in the USA, talking to experienced development agencies to learn about what they're doing. The local research in Africa will lay the groundwork to take forward some ideas on using Coca-Cola's local distribution networks. Our group's proposal to distribute rehydration salts and related educational materials will be part of the mix that local Coca-Cola distributors will look at.

"It's been pretty hectic since I left Ethiopia: I have had some interesting travels and met a lot of really helpful people. In particular, I spent some time in New York speaking to people in the development community, where I found an incredible passion for work in Africa.  There are a lot of really good initiatives on the go, although the one thing that struck me was how we could potentially be working more closely together for an even bigger impact.
 
"On the way back out into the field I grabbed a bit of time at home in South Africa. Then this week it's off to Tanzania. Here I'll complete the initial data gathering from more local Coca-cola distributors - the Manual Distribution Centre owners. We are really trying to get a good understanding of their key needs as well as their views on how they could be part of the solution as a partner of Coca-Cola to address what they view as key community needs. 
 
"I'm looking forward to Dar-es-Salaam: a great place to visit, a hive of activity and being on the coast adds a special relaxed feel to the place. That's where I'll be when I send you the next update and hopefully - if I can just make some time to sit down at the computer - a bit more detail and some pictures!"

 

Further information:
    All of the Coca Cola campaign posts

Ethiopia - innovation against the odds

Adrian Ristow

This message comes to us from Adrian in Addis Ababa, where he recently spent a day meeting some of the independent local distributors working on the Manual Distribution Centre (MDC) model that Coca-Cola has promoted. Although their main focus for analysis is Tanzania, they were guided to gather some comparative data from Ethiopia where the distribution model seems to be working best. Hence Adrian's trip.

"Mubarek is an MDC owner and his team in Addis Ababa were all previously unemployed. I met them at their distribution centre and heard all about their successes, the issues they face and their opinion on how we could improve their lives and the lives of the communities they serve. It may come as some surprise that Ethiopia is where this distribution model was conceptualised: really exciting, as it breaks some stereotypes about where models usually get developed. Ethiopia is one of the toughest markets to operate in, but our Ethiopian Coke Bottler colleagues have shown that it's possible to rise above the challenges!

"You get to meet so many interesting people when you are out in these countries. The harsh realities of what faces people living in areas decimated by poverty hits you hard. However, I also get so inspired by the resilience of the people and the lengths that they will go to to try and better their lives and the lives of their families. I am also really motivated by the positive intent of most employees at corporates to play a constructive role. They often just don't have the necessary channel to do this and their lives are so busy that they don't have the time to create this themselves. That's why projects like this are really important.

"We know that this system is creating many new entrepreneurs and many new jobs, but we also feel that there is a lot of untapped potential in this means of distribution. One of the aspects which I know has created the interest in Simon's Facebook group is around how the distribution system could be used for 'greater good'. I am discovering that it's a bit more complicated than I initially anticipated as we are dealing with independently-owned businesses. Local needs and conditions vary quite a lot. However, the 'in-principle' commitment and level of support  is fantastic both from the Coca-Cola bottler side and the entrepreneurs. It will take a bit of time to find a workable model but we are exploring far and wide, and I'll bring you more news as possibilities unfold."


BBC World Service Interview - 13/7/08

Here is today's interview on the BBC World Service. I was expecting something much more linked up. During the week we'd talked about linking it to the WaterAid publication (Tackling the silent killer) that came out last week to coincide with the G8 Summit. In the end it was a standalone slot just 4 minutes long. Thanks to The World Today weekend team for setting this opportunity up.

 


Download BBC_WS_Interview.mp3 (4745.9K)

Coca-Cola Campaign to be discussed on the BBC World Service

The World Today

On Sunday (13/7/08) at 5am (BST) I'll be on my bike on my way to BBC Bush House for the Weekend edition of The World Today on the BBC World Service. I'll be discussing the Coca-Cola Campaign with a panel of people which includes a Professor of Econmic Development from Kenya who will be in the Nairobi studio.

You should be able to hear the programme live here at 5am GMT (6am BST). I'll try and get a recording.

So, what is the intrepid Adrian up to?

IFC Logo Harvard Logo

Last week, we heard from Adrian Ristow, an independent contractor now working with Coca-cola in Africa, doing some on-the-ground research into what makes local distribution models work. He's now going to look at whether there is mileage in our idea to distribute rehydration salts as part of his work, as the research in the field gets underway. Here he explains the model that Coca-Cola is interested in, and how the programme came about.

"Over the last year or so, Coca-Cola became interested in a model for local distribution based on the work of Coca-Cola Sabco and some other bottlers in Africa. This model is known as the Manual Distribution Centre (MDC) model. Seeing that it had a lot of potential, Coca-Cola wanted to understand how it works, what makes it successful, and what promise it might offer. Our ultimate goal is to build an enhanced and replicable model that supports the commitment to the Business Call to Action. Big ideas - but it all starts with small steps, some real understanding of what works locally, and lots of involvement from the people that really matter: the local communities, the local businesses, and their customers.

We've decided to research the model with a specific focus on its socio-economic impact. In other words, what difference is it really making to how people earn and live?

Tanzania was chosen as the research and pilot market, and I'll be reporting to you from there shortly.

Through the past year we have been collecting information about the Manual Distribution Centre system's overall impact as well as focusing on

Tanzania specifically. We have just entered into a partnership with the Corporate Social Responsibility Initiative at the Kennedy School of Government at Harvard (download PDF), as well as with the International Finance Corporation. This will help us to complete a more structured research process and to bring in an independent perspective. As we speak the core data collection phase is taking place, and I will bring you more stories from the front line as I gain more insights."

One reason why WaterAid are reluctant to engage

WaterAid graph

There has been a lot of activity going on behind the scenes recently in our efforts to get an international NGO to engage with the Coca-Cola Campaign. As I have indicated on the Facebook Group this is going to be a challenge.

The biggest leap forward came yesterday from an extremely helpful person in DfID who highlighted a WaterAid Report that was published on Monday (7/7/08) to coincide with the G8 Summit.

Above is a scan of page 6 of the report. As you can see, Oral Rehydration Salts (ORS) are the highest cost intervention when it comes to extending children's lives BUT hygiene and sanitation promotion are at the top. We have always said, and I have said it in all of the interviews I have given, that education and awareness raising are just as important in this campaign as anything else. Now we have the data to show that.

LESSONS LEARNT: We need to be far more careful in our approach to NGOs. The two-sentence description of what we are doing is not enough. We need to spell out that we are not just about distributing ORS, we are about raising awareness of hygiene and sanitation issues as well. And ORS through Coca-Cola crates is potentailly a very effective way of doing this.

In my interview with Eddie Mair, I said (and I paraphrase) "It's not as if people in the remote parts of Africa are crying out for rehydration salts. Many would not know what they are or how to use them. But ORS salts arriving in Coca-Cola crates would generate questions. 'That's not Coke? What is it?'".

For this reason we have said that the ORS needs to be _inside_ the crates and they need to carry messages. They should be the UK equivalent of the plastic toy in the cereal packet. In addition, Coca-Cola agreeing to do this in a particular locality, may just be the stimulus that the local institutions need to form the foundation of a local campaign.

Right. WaterAid. Here I come again . . .

Meet Adrian Ristow

Adrian Ristow and friends
The research into Coca-Cola's distribution network in Ethopia and Tanzania, first mentioned here, is now underway and Adrian is the man on the ground. Despite the inevitable connectivity issues that we will face, Adrian has undertaken to keep a dialogue going on the work he is doing and the people he meets. This picture was taken on 3/7/08 when Adrian visted Mubarek, a distribution centre owner and his team in Addis Ababa.

This is going to be a fascinating series of reports I think and to kick things off, here is Adrian's background in his own words:

Let me first give you some personal context. I worked for nine years
for a bottler (Coca-Cola Sabco) where I saw first-hand the reach and
impact of Coca-Cola into the local community. Most of the countries for
which I carried responsibility (Mozambique, Namibia, Tanzania, Kenya,
Uganda, Ethiopia, South Africa, Nepal, Sri Lanka, Cambodia and Vietnam)
are emerging markets facing many of the challenges outlined in the
Millenium Development Goals (MDG's), with poverty right at the
forefront. I reached a stage in my career at the end of last year,
where I really wanted to focus my energy more specifically on the role
that large corporates can play in these types of markets, although I
have a particular affinity for Africa specifically. So I proposed to
make a career change to give me the opportunity to pursue this passion
(as well as some others), which includes some further study in this
area. 

At about the same time, The Coca-Cola Company was looking for a
project that not only truly demonstrated their commitment to the
Business Call to Action, but also showed the ways that they were already
committed to making a  difference around wealth creation through local
economic empowerment.

As things turned out, their needs and my passion overlapped and together we identified a project focused on an innovative distribution system, called the Manual Distribution Centre (MDC) System, being utilised by Coca-Cola Sabco and some other bottlers in Africa as something to pursue. I was, therefore, appointed as an independent contractor to manage the project from earlier this year.

I will be passing on any comments received here and on the Facebook Group to Adrian.

:-)

Summary of progress to date - Interview with David Wilcox

Here is a status report delivered through a 3 minute video interview with David Wilcox at socialreporter.com


Simon Berry from David Wilcox on Vimeo.

A video of the full interview with iPM

Many thanks are due to my friend David Wilcox for filming, editing and uploading the full interview with Jennifer Tracey of iPM. Here it is - cheers David:


Simon Berry interviewed by BBC iPM from David Wilcox on Vimeo.

The edited (audio-only) interview is here.

Further information:
    All of the Coca Cola campaign posts

Follow-up interview with iPM's Jennifer Tracey

03/07/2008

I was very grateful to have been invited to contribute to the inspiring 2gether08 event last Thursday. I attended with two hats on.

In my current role as secondee to CLG, I'd gone there to check out my hunch that this is the sort of event and network that local and national Government needs to engage with if we are to make progress with the Government's policy of community empowerment. My hunch was right and at the very, very last minute national Government did get involved with Tom Watson MP using the event to promote the 'mash-up' competion - Show Us a Better Way. Hopefully their involvement will be better planned and more strategic next year.

While I was there I also did a mini presentation and led a 'next steps' discussion with a group of people behind the Coca-Cola Campaign. More on this later.

Jennifer Tracey of iPM

At the event, during the coffee break, I got a surprise call from Jennifer Tracey (pictured!) who asked to meet to talk about what had happened since Radio 4's iPM Programme first featured the campaign in May. You can listen to an edit of the interview below or by going to the feature on the iPM website. Thanks are due again to the whole of the iPM Team who really helped to get this campaign off to a flying start.

Add IPM Radio4's channel to your page

Workshop presentation at 2gether08

This is the presentation given at the Coca-Cola campaign workshop at 2gether08 on 3 July 2008.

Further information:
    All of the Coca Cola campaign posts

Notes of the first face to face with Salvatore Gabola

Salvatore Gabola

Here is a summary of the face to face meeting with Salvatore Gabola at Coca Cola's European HQ in Brussels from 12-14:30 on 16/6/08

1 The unique and interesting elements of this campaign were highlighted again:

  • it's not about traditional Corporate Social Responsibility (CSR) but about the Commercial Sector working with other sectors (Gov and NGOs), with each working to its strengths, to achieve something that neither could achieve by themselves
  • Coca Cola support many projects in Africa aimed at getting community access to fresh water and sanitation but they are traditional CSR-type projects, so this idea is different.
  • the fact that it is a positive campaign based on practical action

There have been other attempts by Coca Cola at distribution of non-Coca Cola products in the past but these have not been successful for different reasons. The distribution of medication for HIV/AIDS did not work because the medicines need special storage conditions, needed to arrive in a predictable manner, needed specialist medical personnel to prescribe them etc etc. The distribution of condoms did not have the same problems but suffered from others, including the usual issues that arise around the subject of birth control. The benefits of connecting to recycling initiatives were also not evident, in countries mostly using refillable bottles and where the rare cans are already picked up as valuable recyclables.

However, this idea, on the face of it, would appear to be relatively free of controversy.  >>more

Continue reading "Notes of the first face to face with Salvatore Gabola" »

The first 26 days - progress to date

crowd of children

This photo was taken by Teseum - the original is here

I thought an update on the progress of the Coca Cola campaign would be helpful.

May 1988 - May 2008 (20 years = 7305 days)

  • No progress at all!

Since the facebook group was formed on 18/5/08 (26 days)

5,500 children die every day in Africa before the age of 5. This initiative could save thousands and thousands of children's lives through collaboration between the private and NGO sector. And now we are talking.

Further information:
    All of the Coca Cola campaign posts

Telephone conference with Coca Cola - 5/6/08

Coca Cola in Soweto

Here is a summary of the telephone conference with Coca Cola.

Representatives from Coca Cola:
Euan Wilmshurst
Manager, Stakeholder Engagement
Coca-Cola Global Stakeholder Team

Salvatore Gabola
Global Director Stakeholder Relations

Representative from this group:
Simon Berry

Introductions (see annex 1)

I started by outlining the idea and how it had progressed to become a group of 1800 people. This is all here.

I made the point that we were not just interested in the distribution of the salts but also in the awareness raising and education process as well.

What we have achieved was described as 'remarkable' but there seemed to be a genuine delight that the campaign was a positive one, which Coca Cola could potentially engage with. I pointed out that this group offers a valuable middle ground - bridging the usual divide between 'anti-'campaigners and the Coca Cola 'publicity machine'. In this middle ground, the majority would be able to gather around a simple positive action and in the process learn from, and about, each other. I think this is accepted by Coca Cola. >>more

Continue reading "Telephone conference with Coca Cola - 5/6/08" »

Coca Cola Campaign nominated for New Media Awards

New Media Awards 2008
Just a quick note to thank Paul Webster for nominating the Coca Cola Campaign for this year's New Media Awards and for others who have dived in and left supporting comments (and the all important rating!). I will keep a role of honour below! Please comment and rate the nomination if you can.

This will help significantly in bringing more attention to the campaign.

Further information:
    All of the Coca Cola campaign posts

My letter to Annie Lennox of 30/5/08

Letter to Annie Lennox - 30/5/08

Here's the transcript:

Dear Annie

On Desert Island Discs you said:

We can distribute Coca Cola all around the World but we can't seem to get medication to save a child from something as simple as diarrhoea and I think that that is wrong. You know, you have a choice you either get involved with an issue or you walk away from it. I think it's a human rights issue and I feel very passionately about human rights.

I was so delighted - I had to stop the car! I am trying to get Coca Cola to use their amazing distribution network in developing countries to distribute rehydration salts. Your comment inspired me to set up a facebook to gather people around this idea. For a week or so the group has been growing by about 2-3 per hour. Today it has really taken off and is growing at about 15 per hour.

You can read the full story of the campaign here: www.simonberry.net.

Would you be willing to lend your support to this cause? A person of your stature would make an enormous difference and may mean we could actually make this happen.

I hope you get to see this letter.

With best wishes

Simon

Further information:
    All of the Coca Cola campaign posts

Impromptu interview

My good friend David Wilcox just loves gathering stories on video. Take a look over here on socialreporter.com. We met up today for our regular top-up of "getting all excited about the possibilities Web 2.0 offers" and we got on to the Coca Cola campaign and David pointed a camera at me. This is the result . . . . sorry, I'm a bit nervous to begin with but I get into it!

Thanks David.

Further information

All of the Coca Cola Campaign posts

Coca Cola song competition announced!

Eve Graham

Can you sing or play the guitar? We need you now! Following the Cocal Cola feature on iPM yesterday the podcast was slightly delayed due to legal considerations. It's now been released but without Eve Graham's wonderful song!!

So what the people at iPM are suggesting is that we all have a go at singing it and send our renditions into the iPM Blog.

Here's what you need to get started:

1 The Lyrics (these are slightly different from the ones on the iPM Blog but are what Eve actually sang)

I'd like to fix those Burmese homes;
Give poverty the shove
Grow sustainable trees, give aid with ease
And show Africa some love..

Chorus:
I'd like to reach the world and bring
It perfect harmony.
I'd like to reach its outstretched arms
But I need a company:
Coca Cola we need them today
They're the real thing

2 The chords: D, E, A, G and D

3 The tune: sung to the tune of 'I'd Like To Teach The World To Sing' by The New Seekers

This is how Eve Graham sang it:


Here is Coca Cola's statement.
Go on! Get that guitar out!!


Download iPM_24_05_2008_song.mp3

Further information

All of the Coca Cola Campaign posts

A big thank you everyone at iPM

eddie_mair rupert_allman george_south

Eddie Mair  |  Rupert Allman  |  George South

These guys have worked their socks off this week to support the Coca Cola campaign and the results came together beautifully at 5:30pm today on the iPM programme on Radio 4. In exchange for a simple idea and interview from me they have:

  • Encouraged Coca Cola to respond to the Campaign (their letter is here)
  • Got the support of the one and only Eve Graham who spoke very positively about the campaign AND sang a song written just for us.

This is how the whole thing is reported on the iPM website:

We'd like to teach the world to sing . . .

Copyright problems mean that podcast listeners will have been denied the chance to hear our very first iPM song. It's Eve Graham of the New Seekers, and she's singing about this.

Not to neglect our digital listeners, may we suggest a home performance of the anthem? By marrying the lyrics below with the chords D, E, A, G and D, you can take part in our biggest crowd-sourcing project yet. We'd like to teach the world to sing (but we can't help on the guitar unfortunately).

I'd like to fix those Burmese homes;
Give poverty the shove
Grow sustainable trees, give aid with ease
And show Africa some love..

Chorus:
I'd like to reach the world and bring
It perfect harmony.
I'd like to reach its outstretched arms
But I need a company:
They're the real thing
The world needs them today.
They're the real thing
The world needs them today
(Coca-Cola)

Now, I just happened to have my recorder running while the show was on and by some fluke of ICT trickery the recording of the item, including the song has ended up here.

Click the play button below

 

Or you can download the recording here: iPM_24_05_2008_extract.mp3

Further information

All of the Coca Cola Campaign posts

Coca Cola have responded!

Coca Cola in Soweto

Many thanks to Rupert Allman of the BBC for his work contacting Coca Cola over the last few days.

This is just in via Rupert from Salvatore Gabola, Global Director Stakeholder Relations at Coca-Cola. I'll be taking him up on his offer of a chat. We will get there a step at a time.

"This is an extraordinarily interesting discussion. And it is one which goes to the heart of the key question of how we can make better use of the successes of business to serve the development needs of the world in general and of Africa in particular. The recent Millennium Development Goal Call for Action by Prime Minister Gordon Brown stems from this simple starting point.

It is also something we take very seriously at Coca-Cola. We are proud of what we are already doing through the Africa Foundation - for example, providing safe drinking water to communities throughout the continent. But we are also asking ourselves how our core business operation can do more. And this includes whether we can use our distribution network to deliver other goods which will help improve lives in local communities.

The challenge, of course, is to do this without undermining the successful model which helps explain why you can get a Coke across Africa. Because the very success of this network rests on the fact that it is not owned by Coca-Cola but made up of many small independent local distributors.

Our bottlers do help these small firms get started with training and start-up capital. But the system works so well because the better they distribute our drinks, the more money they make. It taps into Africa's entrepreneurial spirit of and gives people the means and the incentive to develop their business and create more jobs.

So what we are considering is if, and how, this system can be tweaked so it remains economically successful but can be extended so it does more to help the common good.

We don't have the answers yet. As often happens, it is not as straightforward as it looks at first glance. But I can promise we are working hard to find solutions.

This summer, we are beginning a research project and pilot in Tanzania to analyse in depth our distribution model and examine how it can be used to enhance its development potential. The Harvard Kennedy School of Government and the International Finance Corporation are helping with it.

Our hope is that this research will come up with concrete measures we can then apply to our distribution systems across the African continent and beyond.

Together I hope we can come up with the right solutions. And I am happy to have a chat on this subject with Simon in the near future."
             

Salvatore Gabola, Global Director Stakeholder Relations, Coca-Cola.

I am really pleased. Thanks to everyone for signing up and posting resources to the Facebook Group this MUST keep growing if we are to make things happen so please keep spreading the word.

Further information

All of the Coca Cola Campaign posts

You have built this .... they will come!

UNICEF Coca Cola image

Today the Coca Cola facebook group has received a big boost in terms of content but I am a bit concerned that it is not growing as fast as it might. So PLEASE join if you haven't done so already and invite your friends to do so as well.

In terms of content. Fully narrated photos have been uploaded by Nand Wadhwani of the Rehydration Project in India. Fantastic stuff.

Nand also emailed me and the email is reproduced here with permission.

My understanding is that the logo to the left was produced in 1985 to support a UNICEF report that Nand mentions.


Nand Wadhwani | Rehydration Project to Simon


Dear Simon,
 
Thanks for the link to the site. I've added information and links about the Campaign to my home page ... http://rehydrate.org 
 
fyi ... UNICEF first proposed the idea of making the ORS sachets more available in a poster in their State of the World's Children report in 1985. Please see [ http://rehydrate.org/resources/selling_survival.htm ]. I've also updated that page with links to the Campaign pages.
 
I had spoken with Coca Cola in Atlanta, about 20 years ago, about putting a small sticker on their bottles which stated that a portion of their profits would go towards rehydrating a dehydrated child. With Coca Cola being the largest 'rehydrater' in the world ... with the variety of Coke products, water, juices and other soft drinks ... it made perfect sense to me ... great advertising and good will as well. The proposal got lost in the maze of Coca Cola's management.
 
With Facebook, a new awareness, and ..... I trust you will have more success. I will also contact Coca Cola here in India and keep you advised of their response.
 
Please let me know if I may be of further assistance in helping you get your FIRST 1,000 members. You have built this .... they will come!
 
Good luck.
 
regards,
nand
 
 
 Nand Wadhwani
 Rehydration ProjectHealth Education To Villages

:-)

Further information

All of the Coca Cola Campaign posts

Interview with Eddie Mair for iPM

The interview with Eddie Mair went ahead today – what a nice man! He is even more amusing off air than he it on air! Because of the nature of the iPM programme they are happy for me to publish the whole interview here ahead of the programme on Saturday. How refreshing! [In fact they have also published it on the iPM Blog].

I do make some sweeping generalisations in the interview which I apologise for but I wanted to keep the message simple. This is how it is reported on the iPM Blog:

Simon Berry and others on the [iPM] blog have been keen for iPM to to hear more about his big idea. For more than ten years, Simon worked all over the world as part of the British aid effort. He thinks there is a simple way to help the one in five children in Africa who die from simple causes - usually diarrhoea. And the answer is Coca-Cola. Not the product - but its distribution network. We've asked Coca-Cola to debate, but in the meantime Eddie has been speaking to Simon about him and his idea.

Add Coca Cola is it to your page

The version that goes out on Saturday will be an edited version of this. There is a possibility that this won’t go out at all; if Coca Cola respond then another interview might be done which is more interactive. That would be brilliant.

Further information

All of the Coca Cola Campaign posts

Please join the Coca Cola Campaign Facebook Group

Facebook logo

The Coca Cola idea seems to have captured people's imagination and it now has its own Facebook Group where numbers are growing fast.

Please join the group and invite your friends. If we can get the numbers up then perhaps we can get to talk to a decision maker at Coca Cola.

You'll find the group here: Let's talk to Coca Cola about saving the World's children

Thanks.

Further information

All of the Coca Cola Campaign posts

What Annie Lennox said

MP3 logoBy some miracle my PC and Radio Shark did record last Sunday's (11/5/08) Desert Island Discs. Unfortunately it's a very poor recording but this is what Annie Lennox said.

Just to put it into context, after talking about her passion for AIDS camapigns in South Africa and the fact that she's set up her own campaign 'Sing'. She then talked about that fact that she would have shared, with her father, the sense of injustice in the World. Then she said:

We can distribute Coca Cola all around the World but we can't seem to get medication to save a child from something as simple as diarrhoea and I think that that is wrong. You know, you  have a choice you either get involved with an issue or you walk away from it. I think it's a human rights issue and I feel very passionately about human rights.

 

Click the play button below

 

Or you can download a recording of what annie Lennox said here: Annie.mp3

Addition links:

Calling Annie Lennox and Coca Cola

Using Coca Cola's Distribution Muscle

Please join the Facebook group to support this campaign

 

Further information

All of the Coca Cola Campaign posts

Calling Annie Lennox and Coca Cola

If you've come here from the iPM Blog, please consider joining the campaign on Facebook:  Let's talk to Coca Cola about saving the World's children Thanks.

Annie LennoxAn incredible coincidence has happened, involving this lovely woman - and it might even save some children's lives.

A couple of weeks ago I finally got around to blogging an idea of how Coca Cola could save lives by using their distribution muscle in developing countries.

Since then I have been trying to get through to Coca Cola with some success. I got an email reply from their CSR people (see image). Unfortunately, it's very defensive and points out all the good work they are doing already. I followed up the email with a call to Etlyn Thomas (you could call her too!). She was very nice (and so was I!). I made the point that I was not critisising Coca Cola in anyway. I was simply suggesting how they might build on the good work they are already doing in a way that would save lives and greatly enhance the Coca Cola brand.

Coca Cola's reply

Encouragingly, Etlyn said she had escalated the suggestion to someone more senior in the CSR department.

In the meantime - and this is the exciting bit - Annie Lennox, on the 11/5/08 edition of Desert Island Discs (repeated today) seemed to be on exactly the same wavelength. She pointed out that we live in a time when we can distribute Coca Cola to all corners of the World but children still die, usually of dehydration. (If you have a recording, it's right at the end, around the 42 minute mark). I'm going to write to Annie next.

I also tried to get this idea debated on IPM on 10/5/08 and they said they'd call Coca Cola. I don't know if they did. I've followed this up today. I've also followed up my call to Etlyn with this:

Hi Etlyn

Thanks for speaking with me on the phone about the dehydration salts distribution idea. Did you hear Annie Lennox on Desert Islands Disks? She said "We live in age where we can get Coca Cola to all corners of the world but where children die, usually of dehydration." I'm going to write to Annie but would also like to speak to the person you escalated my idea to if that was possible. My mobile number is 07932 107109. I hope to hear from you again soon.

Regards

Simon
16/05/2008

If you've got this far, you're interested in this too! Why not pick the phone up to Etlyn yourself or register and comment on the IPM Blog.

I've feeling we might just get through!

Further information

All of the Coca Cola Campaign posts

Using Coca Cola's Distribution Muscle

Coca Cola Distribution in Dakar Coca Cola in Soweto

Photo credits: Right: Nick Gripton Left: Marie-II

Today, via a tweet, I was invited by Number 10 to join a live blog of the Business Call To Action event. As the commentary scrolled by, Coca Cola made a statement and it reminded me of an idea that first came to me some 20 years ago, as I drove through the bush in NE Zambia in an area where one in five children die before the age five, usually from dehydration. This was in the days before blogs when it was difficult to know where to park such random thoughts.

This is what I typed in to today's live blog:

[Comment From Simon Berry]
What about Coca Cola using their distribution channels (which are amazing in developing countries) to distribute rehydration salts? Maybe by dedicating one compartment in every 10 crates as 'the life saving' compartment?

I still think it's a good idea. Coca Cola, are you listening?

Further information

All of the Coca Cola Campaign posts

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Eat your heart out Michael Eavis

Glastonbury

This post has been brewing for a while. Indeed, it had been brewing for so long that it was going to get forgotten.

So what was it that brought it out? Well, it was the full-page colour advert in Saturday's Guardian begging people to register to buy tickets for this year's Glastonbury Festival. Apparently, there are still some 30,000 tickets up for grabs, a month, yes a month, after they went on sale. Last year they sold out in 2 hours!

The bad weather of recent years and this year's line up with US rapper Jay-Z headlining have both been blamed by different parties. But the weather has always been an issue - no big change there. And you usually don't know the line up before you buy your tickets - they are just rumours at that stage. Neither line-up or weather can explain such a huge vote of no confidence.

For me, and many others, it's neither of these. The elephant in the room, the thing nobody seems to want to talk about is that fact that Michael Eavis has 'done a Ratner'. On 23 April 1991 Gerald Ratner said:

We also do cut-glass sherry decanters complete with six glasses on a silver-plated tray that your butler can serve you drinks on, all for £4.95. People say, "How can you sell this for such a low price?" I say, because it's total crap.

On 12 July 2007 Festival Guide reported:

Michael Eavis believes that there were too many old people at this year’s Glastobury Festival.

The farmer wants to attract a younger audience to the Worthy Farm extravaganza, saying that the 2007 crowd was too “middle-class” and too “respectable.”

He told the Metro: “We’re trying to get the youngsters back – the 16, 17 and 18 year-olds - because numbers were down this year. People say we’re getting middle class, which is stretching it a bit far, but we’re attracting a lot more people in their 30s and 40s.”

Mr Eavis continued: “These kids add so much to the flavour of it and should have a lot of fun but we’re getting the 30 and 40-year-olds in, which changes the character of it.

"The demographic is changing and it’s slightly worrying. We might lose the fascination the show has for the public.

"The people who now come have the right attitude, they grin and bear the mud. They’re fantastically well mannered and polite, and respectable, but they do change the nature of the show."
Source: http://www.gigwise.com/news?contentid=34614

Arrogant in the extreme in my view. A big mistake. Glastonbury has changed over the years and no doubt those who manage it want to influence this change but this is not the way to do it.

Glastonbury - The RigWe started going to Glastonbury in 2002 when our daughter suggested we all went. We slept in the car (you're not allowed to do that now) and the kids did their own thing and camped and we met up now again over the three days - perfect. This was one of the unique things about Glastonbury. It was a place for everybody.

To be honest, before Eavis' coments I was re-thinking Glastonbury anyway. It wasn't the weather or the headliners. For me Glasonbury isn't about the headliners it's about surprise appearances by Armadou and Mariam, discovering 'Urban Space Lab' in the Jazz lounge (it's a tent!) and smiling respectfully as Tony Benn addresses those gathered in the 'Left Fiield'. Then there's the Zen Hussies, Jerry Fish & The Mud Blug Club . . .

Glastonbury

I was having a re-think because last year they increased the ticket allocation by 27,500 (that's nearly an extra £4m in ticket sales) and it was too many and the place couldn't cope. I remember making our way home when the Killers were on the Pyramid stage. They were still in mid set. Yet the crowds extended way beyond the audience area and into the market. I was in a familiar place yet totally disorientated (must be my age!). Mud we can stand, but trying to stand - or even walk - in half a metre of churned chocolate means one thing: too many people.

Michael, I think you've pushed us too far. Your site can only support a ticket allocation of 112,500 and you're trying to cram in 140,000. You've made it clear that us 'oldies' are spoiling things. The trouble is, us oldies have children and grandchildren and we all enjoy a good crack!

Reduce the numbers, say you're sorry and the next time I come I'll bring my grandchildren.

Glastonbury - it's an inter-generational thingGlastonburyAliens at Glastonbury

Notes on photos:
1) Was this Banksey?
2) Our campervan that we bought on eBay after the 'sleeping in the car experience' of 2002. Note the space we had. In recent year's we've been really crammed in.
3) Sheltering from a storm in the van with a 50 year-old 
- fantastically well mannered and polite, and respectable, but they do change the nature of the show - you arrogant old fart!
4) Glastonbury WAS an inter-generational thing
5) It's not about the weather
6) I think I'd like to spend more time on the planet she's come from.

All the professional stuff has moved

Rnuklogo
The blog experimentation is over. I've been convinced of its value and now it's time to reorganise and split personal from professional.

This blog will now be the personal one and carry all the non-work stuff. I've started my CEO's Blog on the new ruralnet|uk Wordpress Multi-User system over here.

Thanks to everyone who has followed me and contributed here. Please re-subscribe to feeds and re-bookmark as required.

Many thanks

Simon
02/05/2008

A mini-blog using Twitter and Hashtags

Mini-blog using TwitterAfter experimenting with blogging for some months now, I am convinced of its value and I am moving to the next stage. I've split private stuff from professional and this is the private one.

The professional one is here - it's "The CEO's Blog". So what does a CEO's blog need? Well, it needs more than the odd blog post with my view on something in it.

My work colleagues need to know what I'm up to not just what I think. I need a mini-blog, to complement the core content, for short snippets of information.

This is how my mini-blog works. I have a Twitter account where my ID is @51m0n. On Twitter I signed up to 'follow' @hashtags. Over at the #Hashtags website I checked and found that nobody was using the hashtag #51m0n. This means that whenever I put these characters: #51m0n in a Twitter item (a tweet) it appears here: hashtags.org/tag/51m0n/ and, yes, you've guessed it, this page has an RSS feed on it.

The feed is: hashtags.org/feeds/tag/51m0n/. I then went to this, my lovely new ruralnet|online Wordpress MU blog and I added an RSS widget to the sidebar and told it to keep an eye on the 51m0n feed from Hashtags.

So, now if I want to place a item in my mini-blog I simply type a tweet in Twitter and include the characters #51m0n. Brilliant!

An extra refinement is that I use Quickeys on my PC and Mac and I've set things up, in Quickeys, so that pressing <Windows Key><Alt>£ automatically types  #51m0n and adds the time and date.

Ah, the beauty of Web 2.0.

#Hashtags - I think this is what I was after

HashtagsI am still very much on a learning curve when it comes to Web 2.0. But when I was fur