I've just found this fantastic set of photos by tielmann on Flickr with images of Coca-Cola's 'Manual Distribution' from around the world.
Meanwhile, here's the latest note from Adrian Bristow, who's now working with
Coca-Cola in Tanzania, where he's collecting local opinions and ideas.
On the way, he's been in the USA, talking to experienced development
agencies to learn about what they're doing. The local research in
Africa will lay the groundwork to take forward some ideas on using
Coca-Cola's local distribution networks. Our group's proposal to
distribute rehydration salts and related educational materials will be
part of the mix that local Coca-Cola distributors will look at.
"It's been pretty hectic since I left Ethiopia: I have had some interesting travels and met a lot of really helpful people. In particular, I spent some time in New York speaking to people in the development community, where I found an incredible passion for work in Africa. There are a lot of really good initiatives on the go, although the one thing that struck me was how we could potentially be working more closely together for an even bigger impact.
"On the way back out into the field I grabbed a bit of time at home in South Africa. Then this week it's off to Tanzania. Here I'll complete the initial data gathering from more local Coca-cola distributors - the Manual Distribution Centre owners. We are really trying to get a good understanding of their key needs as well as their views on how they could be part of the solution as a partner of Coca-Cola to address what they view as key community needs.
"I'm looking forward to Dar-es-Salaam: a great place to visit, a hive of activity and being on the coast adds a special relaxed feel to the place. That's where I'll be when I send you the next update and hopefully - if I can just make some time to sit down at the computer - a bit more detail and some pictures!"
Further information:
All of the Coca Cola campaign posts
Simon -
Interesting work you are doing. Very, very noble.
I hope you will not object to the idea that I posted a summation of your efforts on my blog. Hopefully, it will draw some traffic your way.
http://sodaisgood.blogspot.com/2008/07/coca-cola-to-hydrate-poor-children.html
Posted by: Jeff | July 31, 2008 at 04:20 PM